SBOBET is an online bookmaker. The website has operations in Asia licensed by the Philippines and operations in Europe licensed by the Isle of Man to operate as an international sports bookmaker. The company offers online gambling on all major sports, online games, racing (parimutuel betting), financial betting, and poker in multiple languages.

In February 2009, the Isle of Man-based operations of SBOBET became the first operator licensed in the Isle of Man to be approved to launch a live dealer casino from the island.

In October 2014, SBOBET launched in the financial betting sector in partnership with TRADOLOGIC. The financial binary products were launched under both Isle of Man OGRA license and the Philippines CEZA-First Cagayan license.

SBOBET has been the sponsor for various football teams like English teams West Ham United and Leeds United, Irish teams Wexford Youth, Dundalk and St Patrick’s Athletic, Welsh team Cardiff City and Indian team ATK Mohun Bagan, using the alias of SBOTOP.net. Due to concerns raised by representatives of the Premier League about exposing youth to gambling, SBOBET replaced their logo on all Cardiff City youth academy team shirts with that of the Ty Hafan Children’s Hospice.

Celton Manx, the operator of SBOBET’s European subsidiary, was the official Asian betting partner of Swansea City A.F.C., West Ham United F.C., Southampton F.C., Hull City A.F.C., and Norwich City F.C. for the 2013–14 season.

SBOBET were the title sponsors for the first Soccerex Asian Forum held in Singapore.

At the annual EGR Awards organized by eGaming Review Magazine, SBOBET was awarded the “Asian Operator of the Year” award for the years 2009 and 2010. SBOBET ranks 11th on the list of Power 50 companies in eGaming Review’s 2011 ranking of the 50 most influential operators.

In October 2008, SBOBET was asked to turn over any evidence they might have on the possible match-fixing scandal in The Football Association (FA) championship between Norwich City and Derby County. SBOBET denied the FA’s request, deeming it was “excessive” and would be a breach of customer privacy Derby County won the game 2–1. In the end, the FA found no evidence that match-fixing had taken place.

On 24 September 2009, two Bulgarian news agencies Novinite.com and 24 Chasa Daily published articles that wrongly suggested that SBOBET was responsible for fixing the football match between Levski and CSKA Sofia. The two agencies subsequently published correction articles, stating that SBOBET was not involved in any match-fixing scams, and apologized to SBOBET for publishing the untrue information.

In October 2009, representatives of the Premier League criticized SBOBET for offering live betting on academy football games, maintaining that children and youth activities should not be exposed by international gambling organizations. Both bookmakers subsequently suspended betting on academy games and expressed their intention to seek clarification from the Premier League and the Professional Footballers’ Association about which football markets they should be allowed to offer.

In October 2014, Singapore Parliament passed the Remote Gambling Bill to ban the entire spectrum of remote gambling, including internet, telephone, interactive television, radio, and any other communication technology. The bill will be effective to individual gamblers, facilitators, runners, and operators. Although the new law will come into operation from 2 February 2015, SBOBET states that it has a policy not to take bets from countries where making or accepting bets is illegal but the overwhelming majority of its customers come from mainland China where betting is illegal and betting customers often face arrest. New accounts from Singapore IP addresses are not accepted and there is no Singapore in the drop-down list on the sign-up page, though these can be easily bypassed through the use of a VPN. All accounts will be closed from 1 February 2015, which will comply with the new law. With effect from 12 February 2015, access to the SBOBET is blocked.